Helping Home Service Businesses Get More Calls & Leads With Google Ads & Conversion Tracking​

SEO stands for Search Engine Optimization. It’s a set of processes that improve a website’s visibility in search engines, like Google, to get more organic traffic.

Search engine optimization takes a lot of time for it to really start working, but if you wanted to get faster results in your SEO, it all goes back to having a comprehensive keyword research strategy in place. Keyword research is about going through your competitors and seeing which keywords are the most deciding factors in them getting the most relevant traffic, emphasis on the relevant part. Yes, you can rank for a whole ton of keywords, but if they aren’t relevant for your business, then what’s the point? You need to target keywords with the right buyer intent in order to start seeing the conversions that you want.

Paid Search has an even bigger role to play than ever with your digital marketing. It’s actually the greatest supplement you can have for your SEO campaigns because SEO can take quite a while to get going. While your site is sitting there with fresh, new content, I always recommend driving leads and sales with PPC platforms like Google, Bing, Facebook, and even Instagram. In short, PPC is worth it if you have a decently-sized budget to spend, at least $1000-$1500 to start with the intention to scale. To save as much as possible on advertising costs, you also need to make sure that your keywords are the most profitable you can find.

White hat SEO is really easy to get for your business. It’s all the ethical tactics and techniques used to get your website ranking higher in search engine results. More than ever, Google pays attention to how decent the content is on your site, but it’s also about making sure your website loads quickly and that the site is clean and well-coded. Black hat SEO, however, consists of buying spam links and doing anything possible to game the system. It does have short-term benefits, however, the long-term consequences just aren’t worth the risk of Google taking down your site entirely from their search engine results. Ted Turner didn’t get to where he is now by trying to cheat. People like him worked extremely hard to build their brand and gain a following for properties like CNN and Cartoon Network. Whenever you want to make it to the top of your game, remember what made Williams Street a local household name in entertainment. You need this attitude to make it big, and I can help!

Budgeting depends on your business size, goals, and competition. Start small, analyze results, and gradually increase your budget for platforms showing the best returns. As a general rule, allocate 10-15% of your revenue to advertising if possible.

Popular platforms include Google Ads, Facebook, Instagram, and LinkedIn. The best choice depends on your target audience; for example, LinkedIn is ideal for B2B, while Instagram may work better for visual, consumer-focused brands.